Sinéad Molloy

Content design | Copywriting | Graphic Design

The brief:

Good Things Foundation is a digital inclusion charity working to make sure everyone in the UK can benefit from being online. They needed a suite of communications to mark a significant moment for the organisation — the end of one strategy and the beginning of another.

The approach:

I wrote, structured, and designed their 2023–25 impact review, shaping how the organisation told the story of its work across three years. That meant handling everything from the overall narrative arc and section structure, right through to the copy and final design. I also supported with copy and design on their new strategy document, and created a one-pager to introduce it at a launch event.

The result was a set of materials that felt true to Good Things’ approach – warm, people-first, and grounded in real impact.

From strategy, writing through to design, Sinéad cut through our complexity with ease, helping us see the wood for the trees. On top of being able to manage the project end-to-end and deliver two high quality documents that I’m very proud of, Sinéad is an absolute joy to work with and I can’t wait to work with her again.

Natasha Bright-Wray,
Associate Director of Communications, Campaigns and Advocacy at Good Things Foundation