Other

No great wine should go untasted.

Brand strategy | Positioning | Copywriting | Tone of Voice | Naming

The brief:

Other (formerly Otherworld Wines) had a great product, but needed a clear path. They were growing fast in a tough market, importing fantastic wines from lesser-known regions. The challenge was figuring out how to talk about their offering and connect with customers around their belief in bringing great new wines to the table.

The approach:

We started by really understanding their audience – their lives, habits, and what they looked for in a wine. We discovered this group craved something new and exciting that also looked good. They wanted a bottle that would spark conversation at a party and come with a story.

From there, we built a brand strategy and developed their core belief: no good wine should go untasted.

We crafted a personality and tone of voice that positioned them as straightforward experts with a knack for finding the best grapes, helping them stand out from the stuffiness of traditional wine.

We also simplified their name to Other, shedding the outdated connections to so-called ‘old world’ and ‘new world’ wines.